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Reena De Asis

LA:RISE LA City Manager

Cultivating public-private partnership.

Reena leads LA: RISE, a public-private partnership providing employment, workforce, and retention services to individuals who have experienced homelessness or have been justice-involved in the Los Angeles area. As the LA:RISE LA City Manager, she is responsible for fostering existing partnerships and forming new relationships with local government, businesses, philanthropy, and nonprofits alongside the City’s Economic and Workforce Development Department (EWDD).

Most recently, Reena was the Executive Director of Dress for Success Worldwide-West, an international nonprofit focused on empowering women to achieve economic independence. Prior to that, she was Director of Marketing at Causecast, a B Corp that helps companies build highly-engaged workplaces through employee philanthropy solutions. With a passion for social impact work, she joined REDF to help people with employment barriers find long-term stability and success.

Reena studied Communications: Public Relations with a minor in Human Services at California State University, Fullerton, graduating cum laude. She also has a certificate in nonprofit organizational leadership from CSUF. In her free time, you can find Reena serving on the leadership council of Downtown Women’s Center where she’s been a longtime volunteer, frolicking in nature, or immersed in Los Angeles’ vibrant live music scene.