Reena De Asis - REDF

Our Vision
- Our VisionAn economy that works. for everyone.
- Who We BackWe partner with social entrepreneurs to amplify the success of their businesses and the people they employ.
- How We Do ItWe help our enterprises grow further, faster through a combination of capital, capacity building, and community support.
- ImpactOur partnership accelerates the growth and impact of the enterprises we back.
- InsightsWe evaluate what works and share our learnings to spark action for policy and systems change.
Our Work
- Our WorkWe invest in businesses that reveal and reinforce the talent of people breaking through barriers to employment.
- AcceleratorA six-month cohort-based learning experience for leaders of early-stage enterprises to springboard growth.
- Growth PortfolioA multi-year investment in growth-stage employment social enterprises to help them scale sustainably.
- Impact InvestingFlexible loan capital for employment social entrepreneurs whose lived expertise is their collateral.
- Gov. Partnerships & PolicyAdvocacy and public sector partnerships to advance the field.
- CommunityCurated space and resources to help our social enterprise partners connect, grow, and lead.
- WorkshopREDFworkshop is an open, free virtual capacity building toolbox to help you build, grow, and sustain high-impact employment social enterprises.
Investments
About
- AboutWe envision a thriving and inclusive society where all people have the jobs and the support they need to realize their full potential.
- Mission & CultureIt’s not just what we do, it’s how we do it that matters.
- Our PeopleWe’re a motley crew of leaders and learners dedicated to building an economy that works. For everyone.
- CareersKnowing your work is improving lives is not the only benefit of the job. View opportunities to join our team.
- Farber FellowshipGrad students bring cutting-edge skills and passion to help employment social enterprises reach their full potential.
- SupportersOur generous funders and individual donors make this work possible.
- HistorySince 1997, REDF has been using business as a force for good.
- FinancialsREDF achieves the highest levels of accountability and transparency.
News

Reena is a principal who focuses on supporting advocacy, event logistics, and marketing and communication for the Government Partnerships & Policy team. Formerly the associate director of Government Partnerships & Policy, Reena led the Los Angeles Regional Initiative for Social Enterprise (LA:RISE) team, managing existing partnerships and forming new relationships with local government, businesses, philanthropy, and nonprofits.

Prior to REDF, Reena was the executive director of Dress for Success Worldwide-West, an international nonprofit focused on empowering women to achieve economic independence, and director of marketing for Causecast, a B Corp that helps companies build highly engaged workplaces through employee philanthropy solutions. With a passion for social impact work, she joined REDF to help solve some of society’s biggest challenges.

Reena studied communications and public relations with a minor in human services at California State University, Fullerton, graduating cum laude. She is a Leadership L.A. fellow with the Southern California Leadership Network and has a certificate in nonprofit organizational leadership from CSUF. She is also the founder of Inclusive Sol, a cerebral palsy hub that strives to break down barriers and create a more inclusive society, where all individuals have equitable access to the resources and opportunities they deserve.

In her free time, you can find Reena serving on the leadership council of Downtown Women’s Center, frolicking in nature, promoting a plant-based lifestyle, or immersed in the joy of live music.