Communicating for Good
As Director of Marketing & Communications Lori brings to REDF over 20 years of experience helping nonprofits and foundations increase the impact of their work by embracing the power of branding and strategic communications. Lori started her career in the for profit sector, managing accounts and conducting qualitative research at advertising agencies in NY and SF. Lori’s move into the nonprofit sector was driven by her firm belief that the principles of marketing could be used to benefit society, not just encourage consumption, and she has been turning that belief into reality ever since. Prior to joining REDF, Lori applied her skills to helping a number of prominent nonprofit organizations use marketing and communications for good, including the KIPP Foundation, the Insight Center for Community Economic Development, and the Jewish Community Federation of S.F.
Now that she has gotten her only child off to college, in her newly realized spare time, Lori likes to hike in the beautiful Mount Diablo open space, swim, cook, enjoy time with friends, laugh, and ponder the human condition. Lori graduated with honors from Rutgers University with a BA in psychology. She received her MBA from the University of Chicago Booth School of Business with a concentration in marketing and decision science.